A digital marketing strategy is an important part of the overall marketing strategy of a business.
Many businesses have digital marketing strategies in place that have worked for years but are finding that the success of these strategies is declining.
“Wondering what digital marketing trends to watch in 2019”
Here are the five you really need to know and can actually implement for your business.
1. Video Marketing:
With platforms like Netflix, YouTube, Amazon Prime Video, Facebook Live, a video is a big online trend that will continue to grow.
Traditional content that people had to watch on their TV in the past is now available through their smart-phones at the touch of their fingertips.
As consumers spend more time on their smart-phones watching videos, it becomes easier for marketers to promote a business.
2. Content Marketing Still Matters:
Content Marketing continues to be an essential component of digital marketing, although there’s an increasing emphasis on nuance in content. The quality is always going to matter a lot.
But in recent years, the concept of content marketing has been redefined. It’s shifted from being a mere bolt-on to a highly profitable discipline in its own right, complete with strategies, budgets, and long-term plans.
In fact, it’s grown so much that it now has the power to transform businesses, with lower costs and higher returns than traditional marketing methods.
3. Social Media Marketing:
Social media is an extremely important marketing tool for digital marketers, and this is because prospects, clients, and audiences spend so much of their time on these networks.
Around the world, social media users spent an average of 135 minutes a day on social networks, and the amount of time is growing every year. What's more, people don’t just use social media to connect with friends and family anymore, but also to research products and services, connect with the brands they support, and help them make purchasing decisions.
In other words, if you aren't connecting with your audience and your prospects on social media, then your competitors will take advantage of the opportunity.
4. Email Is Getting More Personalized:
Email continues to be a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. In other words, email is here to stay, and email marketing itself continues to be important.
However, email marketing is evolving, and generic marketing emails aren't as effective as they once were. It is now a combination of automation and, more importantly, personalization that makes email marketing important for 2019.
When you can trigger your email marketing to something specific, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalized email, this can be very effective. Email is often the final "trigger" to motivate action, especially when combined with your re-marketing techniques.
5. An Effective Website SEO:
In today’s digital marketplace, your company’s website is so important! A website is more than just a pretty face, it is an online presentation of your business to truly showcase your expertise, quality, and solutions.
Your target audience has to be able to find your site for it to be effective. That’s where search engine optimization helps! Though SEO is a complex and evolving marketing tactic, it ultimately consists of two primary components.
On-site SEO: Track keyword phrases that communicate the concepts on your site to search engines. This allows search engines to produce more relevant results to searchers. That way, if they are looking for you and your products/services, they will find you!
Off-site SEO: Track links to your website, either through outside engagement or guest articles in other publications. These efforts work to increase your site’s authority as a widely recognized leader on your topic and its content. Outside networking is always a great marketing strategy!
With these new trends, there are enough ways to attract more customers to your business and satisfy them. However, there’s a lot of work to be done to stay ahead of the marketing curve in 2019.
It’s good to have an expert digital marketing agency in your corner keeping an eye on the big picture. If you need a trusted crew of experts to help you audit your 2019 marketing plans, SEO Warriors can help.