Google offers different video advertising options on YouTube. They are 1) TrueView ads 2) Non-skippable video ads 3) Bumper ads 1) TrueView ads: TrueView ads are skippable ads that appear at the beginning of YouTube videos and run for 30 seconds. After 5 seconds of your video ads, the user can able to skip it. So, here you’re rarely to waste your money on sometimes. Advertise your video ads on how-to, demo, testimonials videos and more. Mention the call-to-action from the start of the video, or via overlay and sponsor cards. Because CTA(Call-to-action) is the best way to drive more immediate engagement towards your destination. It may be either your website, YouTube channel or others. Low-risk at a cost: It is the best cost-effective way to reach your business towards the relevant audience. i) Pay if video ads played for 30 seconds or more. ii) Pay for the number of clicks generated not for the number of views. TrueView ads display on other p...