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Proven Ways to Promote Online Shopping Portal


As an eCommerce marketer or entrepreneur, you are always looking for new ways to drive traffic and sales to your store.
Some sales channels prove profitable and others don’t, the truth is you’ve got to test and refine your marketing strategy to learn which channels are best for your brand.
With this in mind, I have put together a solid list to increase your e-commerce traffic and sales.

Make your E-commerce website mobile & SEO friendly:
What is the first thing that people do when they are planning to buy something? Well, they search for that product or service on Google.
If your website is not appearing in Google search, that means you virtually do not exist. How can you fix this? An easy way to is to hire experts someone who can optimize your website for search engine.
In today’s world, a responsive, mobile-optimized website is necessary for any business. As per the Google survey, 61% were more likely to leave if a site wasn’t mobile friendly. As per the general survey, mobile-only users now exceed the number of desktop users.

In order to maximize conversions, it is necessary to provide the best mobile experience to users.
Below are a few things that need to be considered:
1. Make your site responsive
2. Make sure your site loads faster
3. Optimize your mobile site and improve site search
4. Simplify the checkout process

Retargeting:
98% of users do not convert on their first visit to a website. If you want to capture those sales you will need to have retargeting e-commerce marketing strategies in place.
There are several ways you can retarget customers so that they return to your site to purchase your product.
1. One of the most popular ways is to run retargeting ads on other websites.
2. You can also retarget customers with email campaigns.
This will increase traffic to your site which can get you more conversions and sales.
Re-targeting is still underutilized by B2B marketers, but it is firing on. About 70% of marketers allocate 10% or more of their budgets to re-targeting. So, if you haven’t already, start re-targeting your website visitors now.

Email Marketing & Automation:
Email marketing can increase conversion rate, generate quality leads and will speed up your sales process. Apart from this, it builds loyalty and trust in your brand by gaining a strong relationship with prospects, leads, and customers.
Creating an email marketing strategy can involve stand-alone emails as well as automation.
Welcome automation is great so that customers automatically receive an email when the first sign up to get your emails.
Order automation is perfect for keeping customers up to date on their purchases.
Confirmation email letting the customers know you have received their orders.
Shipping email confirming that the items have shipped and an email saying their products have been delivered.
Grow your business with better email campaign management. Contact us today.

Social Media Advertising:
Social media is one of the most cost-effective platforms to advertise on!
If you already have accounts on all major social media platforms like Facebook, Instagram and Twitter you have already taken the first step! Having accounts and posting every so often isn’t enough to grow your business especially in today’s competitive market.
You will need to build an e-commerce social media marketing campaign. Once you have a strategy in place you can begin advertising.
Social media e-commerce marketing strategies require research, skill and time in order for them to run smoothly. If you think you are unequipped to run your own social media campaign, let our social media experts on staff give you a hand!
With these channels, you can easily attract more customers to your online shopping portal and satisfy them.

It’s good to have an expert digital marketing agency in your corner keeping an eye on the big picture. If you need a trusted crew of experts to implement these strategies, SEO Warriors can help you out.

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