Presently, One of the most leading industry is the Mobile App market. Yes..!! Mobile applications are gaining huge attention at the global level due to their uses and friendly-interface.
The growth of mobile app supports economically not only for entertainment but also for businesses and other uses. The immense grand exposure of the mobile app industry tends a lot of business people to enter into the marketplace. Due to this, Strong competition also arises in the marketplace.
For newbies, It’s harder to step ahead in the mobile application marketplace. Don’t worry..!! Here is the solution. App Store Optimization(ASO), which helps to stand out in the highly competitive mobile app marketplace.
ASO is the term, Have you hearing for the first time? No issues. Just keep on reading to know about in detail.
Let us start from scratch,
What is ASO?
ASO is also called as App Store Optimization, App Store SEO, App store ASO, Play store ASO, APP Search Optimization, App Store Marketing, Mobile App SEO.
App Store Optimization is the process of gaining visibility for your app and increase the app downloads organically within the app stores. This can be achieved by attaining high ranking in the app search results which helps the people to find your apps easily.
For this, you have to optimize your mobile app name, title, subtitle, logo, app rates and reviews. Take into an account, Achieve high ranking doesn’t happen at a single night. It takes some time to accomplish it.
How is ASO different from SEO?
SEO(Search Engine Optimization) is the practice of optimizing the website in SEO and user-friendly manner which helps to attain a high rank in various search engines like Google, Yahoo, Bing, etc.
SEO(Search Engine Optimization) is the process of optimizing the mobile app in app stores which helps to attain a high rank in mobile app search results.
Both ASO and SEO has some similar optimization process like keyword optimization, quality link building, and conversion optimization. It is only under the ranking factors where ASO and SEO varies.
Importance of ASO:
Importance of ASO:
According to the statistic report, more than 2 million mobile apps are available in iTunes and 3.7 million apps are offered by Google play store. From that, we can conclude one thing that the app store is filled with heavy competition.
To continue this article, click here >> App Store Optimization Guide 2019