Here are the simple steps to improve your mobile app growth in app stores. Let us dig into it,
Define a clear-cut ASO strategy: Before entering into any business, Analysing the marketplace is very important. This will give an insight into audience pulse, competitors strength, and weakness, etc. After that, derive a winning ASO strategy like searchable keyword, location-based audience, etc for your mobile app.
Name your App: This is one of the important processes in ASO. Name your mobile app with application relevant keyword, easy to read and unique. When the title of your app is attractive and simple, it will gain more recognization from the audience.
Keep in mind that, Title of your app, not more than 50 characters in Google play store and not more than 30 characters in the Apple app store.
Keyword research: Research the relevant keyword for your mobile app by considering the following queries,
1. What are the key highlights of your application or game?
2. What are similar applications called?
3. What is your application’s section?
4. Which terms do individuals ordinarily use in this section?
App description: Mobile app description must be informative, naturally description, easy to understand, utilize keyword(only Google play store), up to 4000 Characters in the description.
App Icon: Design an app icon for your mobile app which attracts the more audience to click it. Relevance is more important, make the app icon relevant to your mobile application. Your mobile app icon should reflect what your app is all about.
App screenshots and videos: Rather than textual, visual has the power to attract the audience attention easily. So, Narrate the explainer process of your app in a screenshot or either in video format. These things will help to impress and convince the audience to download the app.
App Ratings & Reviews: Reviews are the most important factor to gain trust among the general audience. Positive Reviews and high rating will help to increase the app ranking.
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