Skip to main content

The Complete Guide to YouTube Ads for Digital Marketers

YouTube - The most prominent landscape for the advertiser to magnify their business to the huge audience. Yes..!! It is the world’s second-largest search engine after Google, with billions of active users.
One more billion of users watches more than 6 billion hours of video on YouTube. It is no wonder that video can capture huge audience attention rather than text and make them watch the full video. Many marketers say that video gives a better ROI.
YouTube advertising has become the most preferred place for marketers to advertise the business product/services and create brand awareness. But one who has the right YouTube marketing strategy will be able to get a better result from a video campaign.
By sticking up this article until the end, you’ll know about all the aspects of complete YouTube advertising and start to promote your business with video ads today.
Let’s get started.
Table of contents
1. Reason to advertise on YouTube
2. Youtube advertising Formats
3. How to set up a YouTube ads campaign 
4. YouTube non-video ad format
5. YouTube Ad specs
6. Best practices for YouTube ads
7. Conclusion
1. Reason to advertise on YouTube
For a decade, Television is the only platform that business owners can spend a huge amount on  30-sec video ads to advertise their business. And it is not fit for small-medium scale businesses. Television ads are full out of reach for these businesses.
But now, Youtube breaks all those challenges and it always opens a red carpet for all business people to promote their business. Nowadays, YouTube acts as a TV for the audience. Every day millions of users are watching so many videos on YouTube.
Even some television and news channels are started their channels on YouTube because television engagement has been decreasing for the past few years. Due to its tremendous reach, YouTube has become the most beneficial platform for business people.
Here are some of the points are listed that how business can benefit from YouTube advertising,
1) Immersive outreach.
2) Influences buying behavior.
3) Track video ads metrics.
4) High-level targeting.
5) Better RoI.
And one more important thing is that you can only pay for pennies per view and if your video ad will be watched for more than 30 sec.  With YouTube advertising, you can boost your business revenue without any fail.
2. Youtube advertising Formats:
Google offers different video advertising options on YouTube. They are
1) TrueView ads
2) Non-skippable video ads
3) Bumper ads
1) TrueView ads:
TrueView ads are skippable ads that appear at the beginning of YouTube videos and run for 30 seconds. After 5 seconds of your video ads, the user can able to skip it. So, here you’re rarely to waste your money on sometimes. 
Advertise your video ads on how-to, demo, testimonials videos and more. Mention the call-to-action from the start of the video, or via overlay and sponsor cards.
Because CTA(Call-to-action) is the best way to drive more immediate engagement towards your destination. It may be either your website, YouTube channel or others.
Low-risk at a cost: It is the best cost-effective way to reach your business towards the relevant audience. 

Continue this guide by clicking here >> Complete Guide To Youtube Advertising<<


Popular posts from this blog

Untold SEO factors to rank first on Google

With every progressing year, things are changing in the field of SEO and it’s becoming hard for peoples to determine which SEO techniques to implement and which to discard.
Here, “ I list some of the most important SEO factors to follow in the Year 2019.”
If you want to improve your website ranking without getting hit by any Google Penalty or Algorithm Updates.
Let's get started with the best SEO factors for 2019:
1. Review your site structure and internal building:
Your site’s navigation is hugely important to SEO. Google gives the highest ranking authority to those websites with a good user interface and easy navigation throughout the internal pages on the website.
Adding internal links to important pages is like adding another stream of water to that crop. The more internal links are just like feeding more information to the user and it adds the weight to your website and as a result, your website attains a high priority in Search Engine ranking.
Make sure your navigation is clean wi…

Amazing marketing tips to start a small business

Hi there,

Starting a small business is easy nowadays due to technology evolution. Is it right?
Yes, Technology growth makes our job easier in reaching out wider audience in this busy world.
So, with that goodness stick that what business are you going to start?
Because A clear business goals keep you in a better place. Hence define it.
Take into account that start whatever small business you would like but never skip digital marketing.
Now, You may have a question like why I want to integrate my small business with digital marketing?
Well, Digital marketing is the cornerstone to fulfill your small business without any hassle. It’s a cost-effective way to boost your business.
And if you have a plan to start a small business without using digital marketing strategies then it will be like you are leaving your small business in the dust.
Are you thinking about how much it cost to implement digital marketing services for your business?
Cool dude,
Within your budget itself, you can drive digital marke…

Improve Your Brand Perception With Reputation Management

Presently millions of businesses exist in the world where there’s more competition than ever before. Especially customers are looking over the business services online. If they’re not satisfied with your business service or customer care then, they will immediately switch over to other business services which will fulfill their needs without any disappointment. Just having an effective marketing strategy isn’t enough for the business brand it needs more. Either small or large scale industry needs to establish that they are good in both product/services and also in accomplishing the customers needs too. More often than not, Even a single customer’s upset on your business services will cause a big problem like either in the result of a big loss in your revenue and opportunity.  “There is only one boss. The customer.” Keep in mind that he has the power to change the business perception among the audience online.  Unfortunately, technology evolution benefits for business online in both po…