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Youtube Video Advertising Formats

Google offers different video advertising options on YouTube. They are
1) TrueView ads
2) Non-skippable video ads
3) Bumper ads
1) TrueView ads:
TrueView ads are skippable ads that appear at the beginning of YouTube videos and run for 30 seconds. After 5 seconds of your video ads, the user can able to skip it. So, here you’re rarely to waste your money on sometimes. 
Advertise your video ads on how-to, demo, testimonials videos and more. Mention the call-to-action from the start of the video, or via overlay and sponsor cards.
Because CTA(Call-to-action) is the best way to drive more immediate engagement towards your destination. It may be either your website, YouTube channel or others.
Low-risk at a cost: It is the best cost-effective way to reach your business towards the relevant audience. 
i) Pay if video ads played for 30 seconds or more.
ii) Pay for the number of clicks generated not for the number of views. 
TrueView ads display on other publishers website in the network, and it depends on the ad type you choose: In-Stream or Discovery
TrueView In-Stream ads:
In-stream video ads play during YouTube videos, and it also plays in other display networks like games or apps. This video ad type can be up to 3 minutes long, but 30 seconds are recommended.
When your In-stream ads play, a companion banner (display ads) shows up the upper right corner. It drives engagement towards your website. 
TrueView Discovery ads:
Previously, It was named as in-display ads. Discovery ad type will appears at the YouTube home page or as recommended videos on a search result page.
The discovery ad type has no limit for video length. Relative headlines and body content has a limitation. The headline of the video ad has 25 character limit and the body can contain two lines but each with a 35-word maximum.
More users are likely to skip video ads. But there’s a high possibility that users are likely to watch eye-catchy or innovative video ads and have a chance to visit or subscribe your YouTube channel.
TrueView For Reach
Google Introduced TrueView For Reach in April 2018, a new optimization in campaign goals. Instead of paying for the watches video ad completely, pay for the 1000 views(CPM- Cost Per Mile or Cost Per Thousands). To be qualified for the TrueView to reach video ad type optimization, Your video ad must be between 6 to 30 seconds. 
2) Non-Skippable Video ads:
Generally, users feel non-skippable video ads as tedious. But they are adopting to tolerate this kind of video ad type nowadays. But, It’s good for marketers. non-skippable ads may appear in pre-, mid- or post-roll while viewing the video content.
In January 2018, these ads on mobile and desktop can be up to 15 to 20 seconds long. Non-skippable ads are sold on a CPM basis. Make sure that your video ads must be perfect in audio as well as video.
If someone, not paying attention to watching your video then might have a chance to hear what you would say. This ad type showcases your brand value towards your target audience.
3) Bumper ads:
Bumper ads are short, non-skippable ads which let you reach more audience and gain brand awareness for your business. It has a video length of 6 seconds longer, appears at the end of the video and paid on a CPM basis.
This bumper ad can be especially effective on mobile devices and a view of your bumper ads won’t increment the video views count.
 Click here to know about how to setup a video ad campaign.


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