Skip to main content

Youtube Video Advertising Formats


Google offers different video advertising options on YouTube. They are
1) TrueView ads
2) Non-skippable video ads
3) Bumper ads
1) TrueView ads:
TrueView ads are skippable ads that appear at the beginning of YouTube videos and run for 30 seconds. After 5 seconds of your video ads, the user can able to skip it. So, here you’re rarely to waste your money on sometimes. 
Advertise your video ads on how-to, demo, testimonials videos and more. Mention the call-to-action from the start of the video, or via overlay and sponsor cards.
Because CTA(Call-to-action) is the best way to drive more immediate engagement towards your destination. It may be either your website, YouTube channel or others.
Low-risk at a cost: It is the best cost-effective way to reach your business towards the relevant audience. 
 
i) Pay if video ads played for 30 seconds or more.
ii) Pay for the number of clicks generated not for the number of views. 
TrueView ads display on other publishers website in the network, and it depends on the ad type you choose: In-Stream or Discovery
TrueView In-Stream ads:
In-stream video ads play during YouTube videos, and it also plays in other display networks like games or apps. This video ad type can be up to 3 minutes long, but 30 seconds are recommended.
When your In-stream ads play, a companion banner (display ads) shows up the upper right corner. It drives engagement towards your website. 
TrueView Discovery ads:
Previously, It was named as in-display ads. Discovery ad type will appears at the YouTube home page or as recommended videos on a search result page.
The discovery ad type has no limit for video length. Relative headlines and body content has a limitation. The headline of the video ad has 25 character limit and the body can contain two lines but each with a 35-word maximum.
More users are likely to skip video ads. But there’s a high possibility that users are likely to watch eye-catchy or innovative video ads and have a chance to visit or subscribe your YouTube channel.
TrueView For Reach
Google Introduced TrueView For Reach in April 2018, a new optimization in campaign goals. Instead of paying for the watches video ad completely, pay for the 1000 views(CPM- Cost Per Mile or Cost Per Thousands). To be qualified for the TrueView to reach video ad type optimization, Your video ad must be between 6 to 30 seconds. 
2) Non-Skippable Video ads:
Generally, users feel non-skippable video ads as tedious. But they are adopting to tolerate this kind of video ad type nowadays. But, It’s good for marketers. non-skippable ads may appear in pre-, mid- or post-roll while viewing the video content.
In January 2018, these ads on mobile and desktop can be up to 15 to 20 seconds long. Non-skippable ads are sold on a CPM basis. Make sure that your video ads must be perfect in audio as well as video.
If someone, not paying attention to watching your video then might have a chance to hear what you would say. This ad type showcases your brand value towards your target audience.
3) Bumper ads:
Bumper ads are short, non-skippable ads which let you reach more audience and gain brand awareness for your business. It has a video length of 6 seconds longer, appears at the end of the video and paid on a CPM basis.
This bumper ad can be especially effective on mobile devices and a view of your bumper ads won’t increment the video views count.
 Click here to know about how to setup a video ad campaign.

Comments

Popular posts from this blog

Untold SEO factors to rank first on Google

With every progressing year, things are changing in the field of SEO and it’s becoming hard for peoples to determine which SEO techniques to implement and which to discard.
Here, “ I list some of the most important SEO factors to follow in the Year 2019.”
If you want to improve your website ranking without getting hit by any Google Penalty or Algorithm Updates.
Let's get started with the best SEO factors for 2019:
1. Review your site structure and internal building:
Your site’s navigation is hugely important to SEO. Google gives the highest ranking authority to those websites with a good user interface and easy navigation throughout the internal pages on the website.
Adding internal links to important pages is like adding another stream of water to that crop. The more internal links are just like feeding more information to the user and it adds the weight to your website and as a result, your website attains a high priority in Search Engine ranking.
Make sure your navigation is clean wi…

Amazing marketing tips to start a small business

Hi there,

Starting a small business is easy nowadays due to technology evolution. Is it right?
Yes, Technology growth makes our job easier in reaching out wider audience in this busy world.
So, with that goodness stick that what business are you going to start?
Because A clear business goals keep you in a better place. Hence define it.
Take into account that start whatever small business you would like but never skip digital marketing.
Now, You may have a question like why I want to integrate my small business with digital marketing?
Well, Digital marketing is the cornerstone to fulfill your small business without any hassle. It’s a cost-effective way to boost your business.
And if you have a plan to start a small business without using digital marketing strategies then it will be like you are leaving your small business in the dust.
Are you thinking about how much it cost to implement digital marketing services for your business?
Cool dude,
Within your budget itself, you can drive digital marke…

Improve Your Brand Perception With Reputation Management

Presently millions of businesses exist in the world where there’s more competition than ever before. Especially customers are looking over the business services online. If they’re not satisfied with your business service or customer care then, they will immediately switch over to other business services which will fulfill their needs without any disappointment. Just having an effective marketing strategy isn’t enough for the business brand it needs more. Either small or large scale industry needs to establish that they are good in both product/services and also in accomplishing the customers needs too. More often than not, Even a single customer’s upset on your business services will cause a big problem like either in the result of a big loss in your revenue and opportunity.  “There is only one boss. The customer.” Keep in mind that he has the power to change the business perception among the audience online.  Unfortunately, technology evolution benefits for business online in both po…