Really both are a fantastic approach to boost your business revenue online. There is no doubt at all. But you need to know the exact difference between SEO and PPC.
Let’s first see about SEO,
Search Engine Optimization (SEO) takes some time to delivers the expected results but worthwhile while PPC delivers quick instant results.
The part of digital marketing services SEO and PPC play a very crucial role in business enhancement. And many business owners are already started to invest in digital marketing services like SEO, PPC, social media marketing to explore and uplift their business growth worldwide.
According to the survey results, Most of the business owners are likely to invest in SEO. Because it delivers long-term result with minimum cost. But it has some limitations which are
1) The process takes some time
2) Need to wait for the expected results
3) Keep updating with the latest algorithm changes
4) Need a strong content writer to work on it.
5) Delivers ROI but not clear when compared to PPC
Let us get into know about PPC,
Pay Per Click (PPC) renders fast results instantly as compared to SEO. It is a paid advertising approach but one who excellent with bidding strategies can get more leads using PPC advertising. Yes..!! PPC platform also becomes more competitive. If we want to stay unique to the visitors then we must be a clear idea in bidding strategies.
So, Analyze the concept of Google Adwords from head to toe completely and know about Facebook, Twitter, Quora paid advertising campaign clearly which helps to retarget your audience.
Advantages of PPC over SEO
6) Fast instant results
7) Better Return On Investment (ROI)
8) Easily Track the results with crystal clear report
9) No need to be updated with latest Google search engine algorithm updates
Eventually, both SEO and PPC are better to promote your business websites. If you want immediate leads and customers then approach PPC or need a long term result then work on SEO.